Liverpool have agreed a new shirt sponsorship deal with Standard Chartered Bank worth in excess of £200 million over four years. The agreement continues a long-standing relationship, which began in 2010 and was due to expire at the end of next season but will now run until the end of the 2026-27 campaign.
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How much do Liverpool get from Standard Chartered?
Standard Chartered first partnered with Liverpool in 2010, with the original agreement reportedly worth UK£20 million (US$23.7 million) per year. The latest renewal also includes Liverpool’s women’s team, who will make their return to the Women’s Super League (WSL) for the 2022/23 season.
Is Liverpool sponsored by Standard Chartered?
Liverpool and Standard Chartered will have been partnered, therefore, for 17 years upon the new deal’s conclusion in 2027. There is a chance, however, that the Reds’ kits still change to a degree from next season, with the club now in talks over their shirt-sleeve sponsorship.
How much is Liverpool shirt sponsorship?
Liverpool have announced a new four-year extension to their shirt sponsorship deal with Standard Chartered Bank. The Athletic understands that the deal represents a significant increase on the current £40 million a year contract. It will start in the summer of 2023 and continue until the end of the 2026-27 season.
How long will Standard Chartered sponsor Liverpool?
NewsLFC and Standard Chartered extend principal partnership to 2027. Liverpool Football Club and Standard Chartered Bank are pleased to announce an extension to their partnership for a further four years. This will take the partnership to 17 seasons overall, until the end of the 2026-27 football season.
How much is Liverpool in debt?
How much are LFC in debt? Liverpool is the fifth Premier League club with the most debt in 2022, with a net debt of $208 million.
How much money is Liverpool worth?
Liverpool: City Insiders believe Premier League club is worth $5bn with Fenway Sports Group ‘open to investment but fully committed’ to Reds. Liverpool owners Fenway Sports Group are working with two US banks to see how much the club is worth – and city insiders believe it could be as much as $5bn (£4.4bn).
Temasek Holdings
Its largest shareholder is the Government of Singapore-owned Temasek Holdings. The Financial Stability Board considers it a systemically important bank. José Viñals is the Group Chairman of Standard Chartered.
Standard Chartered.
| Headquarters in London | |
|---|---|
| Key people | José Viñals (Group Chairman) Bill Winters (Group Chief Executive) |
Who is Liverpool’s main sponsor?
2010-present – Standard Chartered
The fifth and current custodian of Liverpool’s shirt sponsorship arrived in 2010 as bank Standard Chartered became main club partner and took over the role.
Who is Liverpool funded by?
Liverpool was the first English professional club to have a sponsor’s logo on its shirts, after agreeing a deal with Hitachi in 1979. Since then the club has been sponsored by Crown Paints, Candy, Carlsberg and Standard Chartered.
Who has the biggest sponsorship deal in Premier League?
In the 2019/20 season, the combined value of shirt sponsorship deals in the Premier League amounted to 349.1 million British pounds.
| Characteristic | Annual revenue in million GBP |
|---|---|
| Manchester City (Etihad) | 67.5 |
| Liverpool (Standard Chartered) | 50 |
| Manchester United (TeamViewer) | 47.5 |
Which football club has the highest sponsorship deal?
The football club with the most valuable shirt sponsorship deal in the 2022/23 season was Real Madrid.
Top football club shirt sponsorship deals as of 2022/23 (in million euros)
| Characteristic | Value in million U.S. dollars |
|---|---|
| Real Madrid (Emirates) | 70 |
Who sells the most shirts for Liverpool?
The top 10 players in the list of jersey sales for Liverpool Football club
- Mohamed Salah. No surprises here, honestly.
- Virgil van Dijk. Liverpool FC Retail.
- Trent Alexander-Arnold. It has been said before but, Trent is the best in the world.
- Jordan Henderson.
- Diogo Jota.
- Alisson Becker.
- Thiago Alcantara.
- Sadio Mane.
Is HSBC bigger than Standard Chartered?
Results were generated by 260 employees and customers of HSBC and 90 employees and customers of Standard Chartered. HSBC’s brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of HSBC. Their current market cap is $119.18B.
HSBC vs Standard Chartered.
| 46% | Promoters |
|---|---|
| 20% | Passive |
| 34% | Detractors |
Is Standard Chartered good company to join?
Company Culture at Standard Chartered Bank
The employee experience below at Standard Chartered Bank, compared to a typical company. 81% of employees at Standard Chartered Bank say it is a great place to work compared to 57% of employees at a typical U.S.-based company.
How stable is Standard Chartered Bank?
Fitch Full Rating Report
| Standard Chartered Bank | Standard Chartered PLC | |
|---|---|---|
| Outlook | Stable | Stable |
| Long term ICR* | A+ | BBB+ |
| Short term ICR | A-1 |
Is Liverpool making a profit?
Liverpool have announced their financial results for the financial year ending in May 2021, with the Merseyside club posting a pre-tax loss of £4.8 million. Their pre-tax loss fell by £41.5 million from the previous financial year.
Which club is in most debt?
In third is Tottenham with a debt of €826m. Spurs’ revolutionary, modern stadium opened in 2019 after costs of around €1bn to build. Next up is Serie A runners-up Inter at €702m.
Figures via Deloitte.
| Club | Debt |
|---|---|
| Inter | €702m |
| Milan | €666m |
| Real Madrid | €662m |
| Arsenal | €625m |
Is Manchester United richer than Liverpool?
Liverpool to overtake Manchester United in the rich list, with revenue figures putting Reds in record profit.
How much would it cost to buy LFC?
The sale of the club will attract buyers but only ones of a certain kind of wealth, with the club valued at £3.6 billion by Forbes as of May 2022.
How much is Liverpool 2022 worth?
Conrad Wiacek, head of sport analysis at GlobalData, a leading data and analytics company, said: “Given the sale of Chelsea in the summer of 2022 reached $4.15billion (£2.5bn at the time of the sale), the sale of Liverpool could reach in excess of $5bn (£4.36bn), with the club generating over $160million (£140m) from