Hitachi.
Liverpool broke new ground in English football when a shirt sponsorship deal – the first ever for the club – was agreed with Japanese electronics company Hitachi in the summer of 1979.
Who have Liverpool been sponsored by?
Liverpool was the first English professional club to have a sponsor’s logo on its shirts, after agreeing a deal with Hitachi in 1979. Since then the club has been sponsored by Crown Paints, Candy, Carlsberg and Standard Chartered.
When were Liverpool sponsored by Carlsberg?
While those with a few more miles on the clock will remember Candy, for a certain generation of Liverpool fans, it will be Carlsberg, who adorned the Reds’ kits from 1992 to 2010 as the club’s official main sponsor.
Who sponsored Liverpool in the 80s?
Crown Paints were the kit sponsor of Liverpool FC for most of the 1980s and were branded across both Umbro and Adidas kits. This shows that sponsorships were mostly about local business in the past as the Crown Paints is still in existence today in the L6 postcode, despite having a slightly different name.
Who was the first ever sponsor of the Premier League?
FA Carling Premiership
The only income generated for clubs was through their tv deal. However, at the start of the 1993/94 season the EPL was to be known as the FA Carling Premiership. Carling paid a reported £12 million for a 4 year deal to be the first title sponsors.
Why did Carlsberg stop sponsoring Liverpool?
Carlsberg said in a statement that it and the club had held “very fair and amicable” talks over the past six months, but were unable to agree on terms of renewing the contract.
When did Candy stop sponsoring Liverpool?
1992
Candy ended their reign as sponsor with an FA Cup, as Liverpool beat Sunderland 2-0 in the 1992 FA Cup Final. Following the end of Candy’s sponsorship deal in 1992, Liverpool teamed up with Carlsberg to create one of the most recognisable shirt sponsors in the modern football era.
Why did Adidas stop sponsoring Liverpool?
“The gap between their performance on the field and what the number should be is not in balance,” Hainer told Bloomberg. “Then we said: ‘OK we will not do it’. That’s the end of the story. It all depends on the success and the effort and the popularity, the exposure on TV, revenue you can generate by merchandising.
When did Liverpool have candy sponsor?
1988-1992
1988-1992 – Candy
And for four years of that history, Candy was at the centre of the Liverpool jersey, with the brand logo displayed in an elegant, looping white typography against the red home strip.
Who is the most famous Liverpool fan?
1. Nelson Mandela. The former President of South Africa and Apartheid warrior Nelson Mandela met the Liverpool squad in 1994 when the Reds toured the country. John Barnes presented the President with a Liverpool football shirt after which Mandela responded by saying he had been a lifelong fan of the Merseyside team.
Is LFC Catholic or Protestant?
Catholic
An echo of sectarian divisions can still be heard in football, so try not to confuse the two teams (as Michael Howard did at the beginning of his career). Liverpool are the Catholic team and play in red at Anfield.
When did Carlsberg stop sponsor Liverpool?
The deal with Carlsberg was agreed in 1992 and ended in 2010, thereby bringing to an end the longest shirt sponsorship in English footballing history.
What was the first sponsorship?
The concept of sponsorship dates all the way back to 330 BCE, with rich Roman elites voluntarily sponsoring the gladiator games and other sporting events to garner public affection and enhance their reputation.
Who is the biggest sponsor in football?
Top football club shirt sponsorship deals as of 2022/23 (in million euros)
| Characteristic | Value in million U.S. dollars |
|---|---|
| Real Madrid (Emirates) | 70 |
| Paris Saint-Germain (Accor) | 65 |
| Barcelona (Spotify) | 57.5 |
| Manchester City (Etihad) | 55 |
When was the first football sponsor?
Shirt sponsorship in English football clubs was first pioneered by Coventry City in 1974 after they were sponsored by Talbot. The first English club to secure a sponsorship deal was Derby County, they only wore the football tops featuring the Saab sponsor once for a photo shoot.
Who sponsored Liverpool before Nike?
Adidas became the kit creator from 1985 to 1995, responsible for some of the most iconic and well-loved shirts of the late eighties. Reebok took on the mantle for the next decade, before Adidas returned for four seasons and then Warrior Sports and New Balance entered the football world after FSG’s purchase of the club.
Why do Liverpool fans not buy the Sun?
Coverage of the 1989 Hillsborough disaster by the British tabloid The Sun led to the newspaper’s decline in Liverpool and the broader Merseyside region, with organised boycotts against it. The disaster occurred at a football match between Liverpool and Nottingham Forest.
Why did Nike stop sponsoring Arsenal?
“Any partnership with a club or federation has to be mutually beneficial, and the terms that were on offer for a renewed contract did not represent good value for Nike’s shareholders,” the company said. “We look forward to a successful final season with the club.”
What does AXA mean for Liverpool?
A meaningful partnership
This collaboration also embodies AXA’s brand promise ‘Know You Can‘ as well as is fully aligned with Liverpool FC’s anthem, ‘You’ll Never Walk Alone’. It is built on shared values: both AXA and Liverpool FC work with integrity and courage, having strong moral and ethical principles.
When did AXA start sponsoring Liverpool?
In 2018, we started by becoming the official insurer of the club. In 2019, we became the club Training Kit Partner – which means the training gear sponsor. In 2020, we went one step further and became the partner of the training center, the AXA Training Centre.
Does Nivea sponsor Liverpool?
Liverpool FC and NIVEA MEN have extended their long-standing partnership for a further three years. The number one men’s skincare brand in the UK* has partnered with LFC since 2015, and the 2022-23 season will mark an eight-year association with the Reds.