Standard Chartered.
Liverpool have announced a four-year extension of the their partnership with Standard Chartered, keeping the financial services firm as the English soccer giants’ main shirt sponsor until 2027.
Who is the main sponsor of Liverpool?
Liverpool Football Club have announced a new partnership with Coca-Cola, according to the club’s official website. This adds the drinks company to Liverpool’s existing list of big-name sponsors such as Nike, Standard Chartered, Axa, Expedia, Carlsberg, and EA Sports.
What sponsorships do Liverpool have?
The Premier League club, Liverpool FC, has announced a new sponsorship association with the famous beverage brand, Coca-Cola.
Who is the biggest sponsor in football?
Top football club shirt sponsorship deals as of 2022/23 (in million euros)
| Characteristic | Value in million U.S. dollars |
|---|---|
| Real Madrid (Emirates) | 70 |
| Paris Saint-Germain (Accor) | 65 |
| Barcelona (Spotify) | 57.5 |
| Manchester City (Etihad) | 55 |
Who is Liverpool’s new sponsor?
Standard Chartered Bank
NewsLFC and Standard Chartered extend principal partnership to 2027. Liverpool Football Club and Standard Chartered Bank are pleased to announce an extension to their partnership for a further four years. This will take the partnership to 17 seasons overall, until the end of the 2026-27 football season.
Why did Adidas stop sponsoring Liverpool?
“The gap between their performance on the field and what the number should be is not in balance,” Hainer told Bloomberg. “Then we said: ‘OK we will not do it’. That’s the end of the story. It all depends on the success and the effort and the popularity, the exposure on TV, revenue you can generate by merchandising.
Who is the main Premier League sponsor?
EA Sports
EA Sports have been the lead sponsor of the league since the 2016-17 season. They also have other partnerships and integration rights, like the player of the month and season awards. Additionally, EA can sponsor their brand in every league’s stadium and enjoy the unmatchable on-screen time.
How much is Liverpool sponsor worth?
Liverpool have agreed a new shirt sponsorship deal with Standard Chartered Bank worth in excess of £200 million over four years.
What does AXA mean for Liverpool?
A meaningful partnership
This collaboration also embodies AXA’s brand promise ‘Know You Can‘ as well as is fully aligned with Liverpool FC’s anthem, ‘You’ll Never Walk Alone’. It is built on shared values: both AXA and Liverpool FC work with integrity and courage, having strong moral and ethical principles.
How much is Liverpool shirt sponsor worth?
Liverpool FC is renewing its shirt sponsorship pact with British bank Standard Chartered in a deal worth more than $236.8 million or $59.2 million annually, according to The Times.
What is the most expensive sponsor?
Top 10 Main Shirt Sponsor Deals – As of March 2022
- Most Valuable Shirt Sponsorship Deal – Real Madrid – €70 Million/Season.
- As shown on the graph above, Real Madrid’s deal with airline company Emirates tops the list, bringing in €70 million a season.
Who are the biggest sport sponsors?
Sports Brands
- Nike. Nike is the biggest sports brand, and as such, it holds an important position on the list of sports sponsorship examples This company sponsors various athletes across different sporting categories.
- Adidas.
- Puma.
- Pepsi.
- Coca-Cola.
- Red Bull.
What football team is sponsored by millions?
The sponsor’s logo on the strip is that of Millions, a brand owned by the club chairman’s confectionery concern, Golden Casket (Greenock) Ltd. For the 2021–22 season, the club issued a commemorative ‘throwback’ home kit with a similar design to that worn in their 1922 Scottish Cup Final victory, with no sponsor.
Is Liverpool FC a Catholic club?
It has been traditionally claimed that Everton FC is ‘the Catholic team’ of Merseyside, whereas Liverpool FC is ‘the Protestant team‘. From a historical perspective, the proposition has a potential plausibility.
What brand does Liverpool wear?
Nike
Liverpool’s kits have been made by American company, Nike since 2020, with the deal set to end in 2025.
How rich are Liverpool FC?
Premier League
| Club | Owner(s) | Estimated combined net worth |
|---|---|---|
| Fulham (more information) | Shahid Khan | $7.9B |
| Leeds United | Andrea Radrizzani (56%) 49ers Enterprises – York Family and others (44%) | $4B |
| Leicester City | The Srivaddhanaprabha Family | $1.7B |
| Liverpool (more information) | John W. Henry Tom Werner | $9.8B |
Is Liverpool Adidas or Nike?
Liverpool also have a kit supplier deal with Nike which currently stands at £30m-per-season.
Why did Liverpool change Nike?
“Liverpool FC is not obliged to enter into a new agreement with New Balance,” he found. And so Liverpool moved forward with Nike on the basis that they’d boost the club’s brand globally, far beyond anything New Balance could accomplish.
How much does Liverpool make from Nike?
Liverpool’s deal with Nike sees them earn a base sum of £30m, annually, which is far below the figures earned by the likes of Manchester United and Chelsea in the Premier League.
Who is Manchester United main sponsor?
TeamViewer. TeamViewer and Manchester United, two of the world’s extremely successful business entities, have formed a groundbreaking strategic alliance in order for TeamViewer to become its official kit supplier. In July 2021, this organization became the official shirt partner of Manchester United for the first time.
How much do Liverpool make from sponsors?
Liverpool FC revenue from jersey sponsorship from 2009/10 to 2021/22 (in million GBP)
| Characteristic | Jersey sponsorship revenue in million GBP |
|---|---|
| 2018/19 (Standard Chartered) | 40 |
| 2017/18 (Standard Chartered) | 30 |
| 2016/17 (Standard Chartered) | 25 |
| 2015/16 (Standard Chartered) | 25 |