the introductory section.
In journalism, the lede refers to the introductory section of a news story that is intended to entice the reader to read the full story.
Why do journalists call it a lede?
About Ledes. The introduction to a news article is called the ‘lede’ and is usually in the first paragraph as in an essay. The ‘lede’ is a deliberate misspelling of ‘lead’ to prevent confusion in the days when printing was done with lead type.
What does lede stand for?
The expression comes from journalism, in which the word lede (a jargon spelling of lead) refers to the introductory (lead) sentence or paragraph of a news story. In a hard news story, the lede typically summarizes the most important aspect(s) of the story (and tells what the article is about).
Is there a difference between lead and lede?
lede. Long ago the noun lede was an alternative spelling of lead, but now lede is mainly journalism jargon for the introductory portion of a news story—or what might be called the lead portion of the news story.
What is a lede example?
Lede Example 1
So your lede might go something like this: “A man was injured yesterday after falling from a rickety ladder which collapsed as he was painting his home.” This sums up the main points of the story in just 19 words, which is all you need for a good lede.
Is lede an English word?
Lede is a noun with an interesting history. It originated in newsrooms sometime between 1950 and 1970, where it was used as slang for the first sentence of a story. The Oxford English Dictionary put it in the 1950s, while Merriam Webster puts it around 1970.
What is the first paragraph in a news story called?
The lead, or opening paragraph, is the most important part of a news story.
What is lede in article?
What is a lede? A lede is the first sentence of your writing. It is also spelled “lead”—both are accepted spellings. and pronounced “LEED,” but the spelling of “lede” was adapted to avoid confusion with the. metal lead, which was once used in the printing process.
What is a delayed lede example?
Here’s an example of a delayed lede from the Philadelphia Inquirer: After several days in solitary confinement, Mohamed Rifaey finally found relief in pain. He would wrap his head in a towel and whack it against the cinder-block wall.
What are the 4 types of lead?
Different Types of Leads
- Summary Lead. A summary lead is the most common and traditional lead in journalism.
- Single-Item Lead. This lead focuses on just one or two elements of a summary lead.
- Delayed Identification Lead.
- Creative Lead.
- Short Sentence Lead.
- Analogy Lead.
What are the 3 types of lead?
The Three Types of Leads You’ll See
- A-Lead. Ah, our favorite kind of lead. They’re in need of your services and are looking to buy.
- B-Lead. This lead-type is trickier. They need your services but not right away.
- C-Lead. A C-Lead is the hardest type of lead to master.
What comes after the lede?
The nut graf or nutgraf is the graf with the most “meat” in it. It usually comes after the lede.
What are the types of ledes?
Ledes are commonly classified into seven types. These are straight, anecdotal, narrative, zinger, observational, scene-setting, and question. Before you begin to experiment with different types of ledes, you need to be well-versed with some cardinal rules.
What is the line below the headline called?
Cutline: A line or block of type providing descriptive information about a photo. Deck: A small headline running below the main headline; also called a drop head. Drop head: A small headline running below the main headline; also called a deck.
What do you say at the beginning of a news report?
News journalists call the first sentence of a story the ‘intro’, or introduction. The first sentence should summarise the story ‘in a nutshell’ and cover key information. At least three of the six classic questions (5 Ws and 1 H) – Who, What, Where, When, Why and How – should be answered in the intro.
Why is it spelled lede?
The most frequently cited theory is that “lede” is a holdover from the days of lead type—the spelling “lede” was supposedly adopted to avoid confusion with “lead,” the metal.
Is lede a Scrabble word?
Yes, lede is a valid Scrabble word.
What is the end of a story called journalism?
-30- has been traditionally used by journalists in North America to indicate the end of a story or article that is submitted for editing and typesetting.
What are 4 types of news stories?
Common types of broadcast journalism include day-to-day breaking news stories, entertainment, investigative, opinion, and sports journalism. 2. Business journalism: Business journalism aims to keep readers and viewers up-to-date on the trends and changes in the business world.
What is the title at the top of a newspaper called?
headline
A headline is the title of a newspaper story , printed in large letters at the top of the story, especially on the front page . […] A banner is a long strip of cloth with something written on it.
How long should a lede be in a press release?
Be brief. Readers want to know why your story matters to them and won’t wait long for answer. Leads are typically one sentence, often two, and 25-30 words [rarely more than 40].