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How Do British Say Ikea?

Below is the UK transcription for ‘ikea’: Modern IPA: ɑjkɪ́jə Traditional IPA: aɪˈkiːə 3 syllables: “eye” + “KEE” + “uh” Is it pronounced IKEA or EKEA? Americans have been pronouncing the name of the Swedish furniture store Ikea all wrong, “Today” found out. Instead of emphasizing the the first letter and saying “eye-kee-ah,” the way …

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