Liverpool

Is Liverpool With Nike Or Nb?

Liverpool’s incoming partnership with Nike guarantees the Merseyside club a reported UK£30 million (US$37.2 million) a year, which is UK£15 million (US$18.6 million) less than the UK£45 million (US$55.9 million) annual fee the Reds currently receive from New Balance. Is Liverpool sponsored by Nike? Liverpool have been tipped for a “significant rise” in revenue after …

Is Liverpool With Nike Or Nb? Read More »

What Axa Stands For?

Despite being written by the company in upper case, “AXA” is not an acronym, but was chosen because its name can be pronounced easily by people who speak any language. After acquiring the Drouot Group in 1982, chairman and CEO Claude Bébéar hired an outside consultant to conduct a computer-aided search for a new name. …

What Axa Stands For? Read More »