When Were London Fog Trench Coats Popular?
1960’s. Myers’s Londontown Manufacturing Company was the first to popularize the military trench coat for civilian wear. The design and pioneering use of polyester blends helped Londontown become the dominant maker of men’s coats in the United States in the 1960’s and 70’s. Is London Fog still popular? London Fog has 98% consumer recognition, and …