London

When Did The London Eye Become Lastminute Com?

February 2020. The London Eye will welcome Lastminute.com ​as its new headline sponsor from February 2020, replacing Coca-Cola following its five year stint as the tourist hotspot’s backer. Why is London Eye called lastminute? The agreement signed by London Eye owner Merlin Entertainments, which also covers the Thames River Cruise, gives Lastminute full naming rights …

When Did The London Eye Become Lastminute Com? Read More »