“Our partnership with Liverpool Football Club shows how the AXA brand has been reinvented” Since 2016, the AXA Group has undergone a profound transformation to refocus on its insurance business and better meet the needs of customers.
Who is Liverpool’s current sponsor?
Standard Chartered Bank
Liverpool have announced a new four-year extension to their shirt sponsorship deal with Standard Chartered Bank. The Athletic understands that the deal represents a significant increase on the current £40 million a year contract. It will start in the summer of 2023 and continue until the end of the 2026-27 season.
What is AXA at Liverpool FC?
The AXA Training Centre, based in Kirkby, brings together the club’s youth and First Team football operations on one site. This cohabitation enables a powerful transmission between generations embodied by LFC Academy’s reputation and successes.
Is Liverpool still sponsored by Standard Chartered?
Liverpool/London – Liverpool Football Club, Liverpool Football Club Women and Standard Chartered Bank are pleased to announce a four-year extension to their main sponsor agreement, taking the Bank’s partnership with the Club through to the end of the 2026/27 season, including improved investment in LFC Women.
When did Liverpool move to AXA?
November 2020
The first-team moved into the facility in November 2020. The AXA Training Centre in Kirkby, the training ground of Liverpool F.C.
Who is Liverpool’s biggest sponsor?
Standard Chartered
Liverpool have announced a four-year extension of the their partnership with Standard Chartered, keeping the financial services firm as the English soccer giants’ main shirt sponsor until 2027.
Why did Adidas stop sponsoring Liverpool?
“The gap between their performance on the field and what the number should be is not in balance,” Hainer told Bloomberg. “Then we said: ‘OK we will not do it’. That’s the end of the story. It all depends on the success and the effort and the popularity, the exposure on TV, revenue you can generate by merchandising.
What AXA stands for?
Despite being written by the company in upper case, “AXA” is not an acronym, but was chosen because its name can be pronounced easily by people who speak any language. After acquiring the Drouot Group in 1982, chairman and CEO Claude Bébéar hired an outside consultant to conduct a computer-aided search for a new name.
Is AXA a good company to work for?
It is an very good organization to work in mainly because of work culture, supportive leadership, work life balance, employee benefits and last but not the least diversified environment.
Has AXA changed its name?
In 2004, the company officially changed its name to AXA Equitable Life Insurance Company.
Equitable Holdings.
| Headquarters at 1290 Avenue of the Americas | |
|---|---|
| Type | Public |
| Products | Insurance (life, annuities, reinsurance) |
| Revenue | US$11.0 billion (2021) |
Who will sponsor Liverpool after Standard Chartered?
Expedia were confirmed as the club’s sleeve sponsor back in 2020, taking over from Western Union; the previous deal, worth £5 million a year, was terminated two years early. The current agreement earns Liverpool around £10 million a year, but that is due to expire in 2023.
Has Liverpool got a new sponsor?
Liverpool Football Club have announced a new partnership with Coca-Cola, according to the club’s official website. This adds the drinks company to Liverpool’s existing list of big-name sponsors such as Nike, Standard Chartered, Axa, Expedia, Carlsberg, and EA Sports.
Does the pope support Liverpool?
LIVERPOOL FC’s Polish goalkeeper has revealed that one of his biggest fans is Pope John Paul II. LIVERPOOL FC’s Polish goalkeeper has revealed that one of his biggest fans is Pope John Paul II.
Has AXA been taken over?
Further to the announcement on 16 August 2021, HSBC Insurance (Asia Pacific) Holdings Limited, an indirect wholly-owned subsidiary of HSBC Holdings plc (HSBC), has completed the acquisition of 100% of the issued share capital of AXA Insurance Pte Limited (AXA Singapore) for a consideration of US$529m, subject to
Who bought over AXA?
HSBC Insurance’s
“We have announced plans to hire 5,000 wealth roles in Asia by 2025.” HSBC Insurance’s acquisition of AXA Singapore for US$529 million (SG$743 million) was finalised in February, with the businesses’ integration slated for the second half of this year.
What is the largest ethnic group in Liverpool?
White
Demography of Liverpool
| Demographics of Liverpool | |
|---|---|
| Population pyramid of Liverpool | |
| Population | 466,400 (2011) |
| Nationality | |
| Major ethnic | White: 88.9% |
Who’s Liverpool’s biggest rival?
Liverpool is one of English soccer’s oldest teams, and over the years they have accumulated a number of rivalries. Their biggest beef lies with regional foe Manchester United, though they also have long standing rivalries with Premier League mates Everton, Chelsea, Tottenham Hotspur, Manchester City, and Arsenal.
Why did New Balance stop sponsoring Liverpool?
Liverpool FC does not have to continue its multimillion-pound sponsorship deal with New Balance after a judge recognised it could not match Nike’s offer to use “global superstar athletes” to promote its merchandise.
Who has the biggest sponsorship deal in Premier League?
In the 2019/20 season, the combined value of shirt sponsorship deals in the Premier League amounted to 349.1 million British pounds.
| Characteristic | Annual revenue in million GBP |
|---|---|
| Manchester City (Etihad) | 67.5 |
| Liverpool (Standard Chartered) | 50 |
| Manchester United (TeamViewer) | 47.5 |
Why did Carlsberg stop sponsoring Liverpool?
Carlsberg said in a statement that it and the club had held “very fair and amicable” talks over the past six months, but were unable to agree on terms of renewing the contract.
When did Candy stop sponsoring Liverpool?
1992
Candy ended their reign as sponsor with an FA Cup, as Liverpool beat Sunderland 2-0 in the 1992 FA Cup Final. Following the end of Candy’s sponsorship deal in 1992, Liverpool teamed up with Carlsberg to create one of the most recognisable shirt sponsors in the modern football era.