How Much Do Liverpool Get From Sponsors?

Standard Chartered first partnered with Liverpool in 2010, with the original agreement reportedly worth UK£20 million (US$23.7 million) per year. The latest renewal also includes Liverpool’s women’s team, who will make their return to the Women’s Super League (WSL) for the 2022/23 season.

How much is Liverpool shirt sponsor worth?

Liverpool FC is renewing its shirt sponsorship pact with British bank Standard Chartered in a deal worth more than $236.8 million or $59.2 million annually, according to The Times.

How much money does the Premier League get in sponsorship?

In the 2019/20 season, the combined value of shirt sponsorship deals in the Premier League amounted to 349.1 million British pounds.

Characteristic Annual revenue in million GBP
Manchester City (Etihad) 67.5
Liverpool (Standard Chartered) 50
Manchester United (TeamViewer) 47.5
Tottenham Hotspur (AIA) 40

Which football club has the highest sponsorship deal?

Top football club shirt sponsorship deals as of 2022/23 (in million euros)

Characteristic Value in million U.S. dollars
Real Madrid (Emirates) 70
Paris Saint-Germain (Accor) 65
Barcelona (Spotify) 57.5
Manchester City (Etihad) 55

What sponsorships do Liverpool have?

The Premier League club, Liverpool FC, has announced a new sponsorship association with the famous beverage brand, Coca-Cola.

How much do Liverpool make from shirt sales?

Nike pay Liverpool around £30m per year guaranteed, but the value in the deal is held in the 20 per cent royalties that Liverpool make on the sale of Reds branded Nike merchandise globally, with some industry analysts valuing the deal at as much as £70m per year as a result. You can find this story in My Bookmarks.

How much do Man Utd get from sponsors?

In 2021, Manchester United signed a deal with TeamViewer for 47 million per year.
Manchester United revenue from jersey sponsorship from 2009/10 to 2021/22 (in million GBP)

Characteristic Kit sponsorship in million GBP
2019/20 (Chevrolet)* 64
2018/19 (Chevrolet) 47
2017/18 (Chevrolet) 47
2016/17 (Chevrolet) 47

Who is the main sponsor for Liverpool?

Standard Chartered Bank
Liverpool have announced a new four-year extension to their shirt sponsorship deal with Standard Chartered Bank. The Athletic understands that the deal represents a significant increase on the current £40 million a year contract. It will start in the summer of 2023 and continue until the end of the 2026-27 season.

What do football sponsors pay for?

A sponsorship in football is an agreement between a club and a company/business that is looking to advertise itself. As per agreement, the company provides the club with funds, and in return, the latter displays the brand’s name or logo on the kits, inside the stadium or anywhere else across the club’s facilities.

How do football sponsors make money?

There are three main ways in which a football club ‘makes money’: The Matchday revenue and merchandising (for example through the sale of tickets and other related packages that all adds to the match-going experience) Broadcasting income.

Who is the biggest sponsor of sport in the world?

Nike
Nike. Nike is the biggest sports brand, and as such, it holds an important position on the list of sports sponsorship examples This company sponsors various athletes across different sporting categories. It is estimated that Nike spends billions on players, teams, and leagues yearly.

How much does FIFA sponsorship cost?

According to some estimates, a FIFA World Cup partnership can cost partner brands upto USD 50 million (nearly Rs 400 crore).

What sport has the most sponsorships?

At the top of the pile are the NFL’s Dallas Cowboys, whose brand value in 2021 amounted to 5.7 billion U.S. dollars. As a league, the NFL’s sponsorship revenue amounted to 1.62 billion U.S. dollars in 2021, representing an almost twofold increase since 2010.

Why did Adidas stop sponsoring Liverpool?

The gap between their performance on the field and what the number should be is not in balance,” Hainer told Bloomberg. “Then we said: ‘OK we will not do it’. That’s the end of the story. It all depends on the success and the effort and the popularity, the exposure on TV, revenue you can generate by merchandising.

Who is the main Premier League sponsor?

EA Sports
EA Sports have been the lead sponsor of the league since the 2016-17 season. They also have other partnerships and integration rights, like the player of the month and season awards. Additionally, EA can sponsor their brand in every league’s stadium and enjoy the unmatchable on-screen time.

Who is the major sponsor of the Premier League?

Meanwhile, EA Sports is acting as the Premier League’s lead partner, with Budweiser the competition’s official beer, Castrol their official engine oil partner, Hublot their timekeeper, Nike their official ball and Oracle their official cloud partner.

How much money do Liverpool make from merchandise?

Liverpool’s new five-year £150 million ($200m) deal (£30m a year) with Nike reportedly sees them take a 20% commission from sales. In Liverpool’s case, imagine that one million shirts are sold in the 2020-21 season at a cost of £80 each.

Do footballers pay for the shirts they give away?

The 38-year-old shot-stopper, who played alongside Ronaldo between 2007 and 2009, revealed professional footballers are required to fork out for the kit they give away.

Do teams get money for shirt sales?

Clubs generally receive 10-15% on shirt sales – the manufacturer (Nike in this case) receive majority of income.

How much do Man Utd get from Adidas?

The list of partners is led by sports brand Adidas, who have been the club’s official kit supplier since 2015. United signed a ten-year sponsorship deal with the sportswear giant worth £750million, which came into effect after the club’s deal with Nike came to an end upon the conclusion of the 2014-15 campaign.

How much do Arsenal make from sponsors?

Arsenal FC’s revenue from jersey sponsorship from 2009/10 to 2021/22 (in million GBP)

Characteristic Jersey sponsorship revenue in million GBP
2018/19 (Fly Emirates) 40
2017/18 (Fly Emirates) 30
2016/17 (Fly Emirates) 30
2015/16 (Fly Emirates) 30