A meaningful partnership This collaboration also embodies AXA’s brand promise ‘Know You Can‘ as well as is fully aligned with Liverpool FC’s anthem, ‘You’ll Never Walk Alone’. It is built on shared values: both AXA and Liverpool FC work with integrity and courage, having strong moral and ethical principles.
What football team does AXA sponsor?
Liverpool Football Club
A symbol of this cultural change: the partnership with Liverpool Football Club. Virginie Berçot, Global Brand Director at AXA, tells us more about sports sponsorships and our collaboration with this legendary football club. Why get closer to sports sponsorship?
When did Liverpool move to AXA?
November 2020
The first-team moved into the facility in November 2020. The AXA Training Centre in Kirkby, the training ground of Liverpool F.C.
What Liverpool logo means?
The design features the Roman god of freshwater and the sea, Neptune, and the Greek god and messenger of the sea, Triton. They flank two Liver birds, or cormorants, while the Latin phrase below reads “God hath granted us this ease”.
What does Standard Chartered do for Liverpool?
Standard Chartered started as Liverpool FC’s main team sponsor in July 2010, when the bank became only the fifth company ever to adorn the Reds’ first-team strip. This agreement also includes sponsorship of LFC Women, as they return to the Women’s Super League, and aims to increase participation in the women’s game.
What does AXA stand for?
Despite being written by the company in upper case, “AXA” is not an acronym, but was chosen because its name can be pronounced easily by people who speak any language. After acquiring the Drouot Group in 1982, chairman and CEO Claude Bébéar hired an outside consultant to conduct a computer-aided search for a new name.
What is AXA football?
AXA reignites its sponsorship strategy and joins forces with one of the most famous names in sport. The multi-year partnership with English Premier League club Liverpool Football Club sees AXA become the club’s Official Global Insurance Partner.
Is LFC Catholic or Protestant?
Catholic
An echo of sectarian divisions can still be heard in football, so try not to confuse the two teams (as Michael Howard did at the beginning of his career). Liverpool are the Catholic team and play in red at Anfield.
What is the largest ethnic group in Liverpool?
White
Demography of Liverpool
| Demographics of Liverpool | |
|---|---|
| Population pyramid of Liverpool | |
| Population | 466,400 (2011) |
| Nationality | |
| Major ethnic | White: 88.9% |
What percentage of Liverpool has Irish ancestry?
Liverpool’s Irish connections, though, go well beyond football. Today, an estimated 75% percent of Liverpool’s population have some Irish ancestry and the city is celebrated for having the strongest Irish heritage of any British city – perhaps besides Glasgow.
Why does Liverpool have 2 logos?
In April 2017, two updated FC Liverpool emblems were introduced. They were created for the 2017/2018 playing season, to mark the team’s anniversary. In fact, they didn’t change that much, as each of the meaningful elements stayed where it was.
What do you call a Liverpool fan?
Liverpool fans often refer to themselves as Kopites, a reference to the fans who once stood, and now sit, on the Kop at Anfield. In 2008 a group of fans decided to form a splinter club, A.F.C. Liverpool, to play matches for fans who had been priced out of watching Premier League football.
Is there a Liverpool Emoji?
Scousemoji will add a keyboard of 100 Liverpool-themed emojis to your Android device or iPhone, and includes a new iMessage app for iOS10 . There is also be a “Scouse Yourself” game to put users in matchday colours and make their very own Scousemoji.
How much do Liverpool earn from Standard Chartered?
Standard Chartered first partnered with Liverpool in 2010, with the original agreement reportedly worth UK£20 million (US$23.7 million) per year. The latest renewal also includes Liverpool’s women’s team, who will make their return to the Women’s Super League (WSL) for the 2022/23 season.
Who is Liverpool funded by?
Liverpool was the first English professional club to have a sponsor’s logo on its shirts, after agreeing a deal with Hitachi in 1979. Since then the club has been sponsored by Crown Paints, Candy, Carlsberg and Standard Chartered.
How much is Standard Chartered paying Liverpool?
Standard Chartered first secured shirt sponsorship rights to Liverpool in 2010, taking over for Danish brewery group Carlsberg. The bank’s current deal with the Premier League club — worth an estimated $24 million per year — ends at the end of the 2022-23 season.
What is AXA known for?
It covers a broad range of products and services designed for our individual and business clients. Our individual and group life insurance policies encompass both savings and retirement products, on the one hand, and other health and personal protection products.
What is the new name for AXA?
In 2004, the company officially changed its name to AXA Equitable Life Insurance Company.
Equitable Holdings.
| Headquarters at 1290 Avenue of the Americas | |
|---|---|
| Type | Public |
| Products | Insurance (life, annuities, reinsurance) |
| Revenue | US$11.0 billion (2021) |
When was the name AXA created?
History of AXA. AXA, an insurance group with mutual companies at the head of its financial structure, is the second-largest insurance group in France and the 30th largest in the world. Although it has only been operating under its present name since 1984 and is located in Paris, AXA’s roots are in 19th-century Normandy
What is the meaning of PHY in football?
Physical (PHY), also knows as Physicality, is a Player Attribute in FIFA that represents the physical and body status of a player. Players with high PHY rating, are able to win the physical battles on the pitch and maintain their fitness throughout a full match.
What is elite level football?
At the elite level, top professionals can play up to 50 games a season, which for some, includes substantial worldwide travel for Champions League or national team fixtures. Elite players will typically play 1-2 games a week.