Liverpool have announced a new four-year extension to their shirt sponsorship deal with Standard Chartered Bank. The Athletic understands that the deal represents a significant increase on the current £40 million a year contract. It will start in the summer of 2023 and continue until the end of the 2026-27 season.
What sponsorships do Liverpool have?
The Premier League club, Liverpool FC, has announced a new sponsorship association with the famous beverage brand, Coca-Cola.
Who was Liverpool’s first shirt sponsor?
Hitachi was Liverpool’s first-ever shirt sponsor. They agreed on a three-year deal in 1979 with block lettering across the front of the Umbro red shirt.
What brand does Liverpool wear?
Liverpool’s kits have been made by American company, Nike since 2020, with the deal set to end in 2025.
How much is Liverpool shirt sponsor worth?
Liverpool FC is renewing its shirt sponsorship pact with British bank Standard Chartered in a deal worth more than $236.8 million or $59.2 million annually, according to The Times.
What does AXA mean for Liverpool?
A meaningful partnership
This collaboration also embodies AXA’s brand promise ‘Know You Can‘ as well as is fully aligned with Liverpool FC’s anthem, ‘You’ll Never Walk Alone’. It is built on shared values: both AXA and Liverpool FC work with integrity and courage, having strong moral and ethical principles.
What is candy Liverpool sponsor?
Candy were the shirt sponsor of English club Liverpool between 1988 and 1992, debuting in the 1988 FA Charity Shield which they won 2–1 against Wimbledon, and remembered as the sponsors when Liverpool won the league in 1990, and during the Hillsborough disaster of 1989.
Why did Adidas stop sponsoring Liverpool?
“The gap between their performance on the field and what the number should be is not in balance,” Hainer told Bloomberg. “Then we said: ‘OK we will not do it’. That’s the end of the story. It all depends on the success and the effort and the popularity, the exposure on TV, revenue you can generate by merchandising.
Who has the biggest shirt sponsor in football?
Top football club shirt sponsorship deals as of 2022/23 (in million euros)
| Characteristic | Value in million U.S. dollars |
|---|---|
| Real Madrid (Emirates) | 70 |
| Paris Saint-Germain (Accor) | 65 |
| Barcelona (Spotify) | 57.5 |
| Manchester City (Etihad) | 55 |
Why did Carlsberg stop sponsoring Liverpool?
Carlsberg said in a statement that it and the club had held “very fair and amicable” talks over the past six months, but were unable to agree on terms of renewing the contract.
Is Calvin Harris a LFC fan?
“Obviously I’m a Liverpool fan, but it [One Kiss] didn’t become a football anthem, it became a Liverpool anthem specifically, so that happening was bizarre in itself.
Who sells the most shirts for Liverpool?
The top 10 players in the list of jersey sales for Liverpool Football club
- Mohamed Salah. No surprises here, honestly.
- Virgil van Dijk. Liverpool FC Retail.
- Trent Alexander-Arnold. It has been said before but, Trent is the best in the world.
- Jordan Henderson.
- Diogo Jota.
- Alisson Becker.
- Thiago Alcantara.
- Sadio Mane.
Why are Liverpool wearing a different sponsor?
According to the club, Standard Chartered has swapped its logo on the front of Liverpool’s shirts for the ‘Futuremakers’ logo to raise awareness and funds for its Futuremakers programme.
Who is Liverpool’s biggest sponsor?
Standard Chartered
Liverpool have announced a four-year extension of the their partnership with Standard Chartered, keeping the financial services firm as the English soccer giants’ main shirt sponsor until 2027.
Who has the biggest sponsorship deal in Premier League?
In the 2019/20 season, the combined value of shirt sponsorship deals in the Premier League amounted to 349.1 million British pounds.
| Characteristic | Annual revenue in million GBP |
|---|---|
| Manchester City (Etihad) | 67.5 |
| Liverpool (Standard Chartered) | 50 |
| Manchester United (TeamViewer) | 47.5 |
How many replica shirts do Liverpool sell?
At roughly 1.95 million jerseys sold, Manchester United (England) ranked fourth that year.
Soccer (football) shirt sales worldwide in 2021, by club (in units)
| Characteristic | Number of shirts sold |
|---|---|
| Bayern Munich | 3,250,000 |
| Real Madrid | 3,050,000 |
| Liverpool | 2,450,000 |
| Manchester United | 1,950,000 |
Is LFC Catholic or Protestant?
Catholic
An echo of sectarian divisions can still be heard in football, so try not to confuse the two teams (as Michael Howard did at the beginning of his career). Liverpool are the Catholic team and play in red at Anfield.
Why is Liverpool called FSG?
Fenway Sports Group Holdings, LLC (FSG), is the parent group company of Major League Baseball’s Boston Red Sox, Premier League club Liverpool F.C., and the National Hockey League’s Pittsburgh Penguins. Liverpool F.C.
What does Bosh mean Liverpool?
Definition of bosh
: foolish talk or activity : nonsense —often used interjectionally.
Are Hoover and Candy the same?
Appliance manufacturers who make different brands
An example of this is Hoover and Candy. They used to be totally different companies, but are now both owned by the Candy group.
When did Carlsberg stop sponsoring Liverpool?
The deal with Carlsberg was agreed in 1992 and ended in 2010, thereby bringing to an end the longest shirt sponsorship in English footballing history.