Iconic soft drink brand Coca-Cola today announced two new Premier League partnership deals – Coca-Cola become the official partner of Liverpool FC and Tottenham Hotspur.
Who is the new sponsor for Liverpool?
Coca-Cola
Liverpool Football Club have announced a new partnership with Coca-Cola, according to the club’s official website. This adds the drinks company to Liverpool’s existing list of big-name sponsors such as Nike, Standard Chartered, Axa, Expedia, Carlsberg, and EA Sports.
Who is Liverpool’s biggest sponsor?
Standard Chartered
Liverpool have announced a four-year extension of the their partnership with Standard Chartered, keeping the financial services firm as the English soccer giants’ main shirt sponsor until 2027.
Are Liverpool still sponsored by Carlsberg?
In fact, Carlsberg remain an official sponsor of the Merseyside club to this day, making it the longest standing partnership in the Premier League.
Who has sponsored Liverpool?
Standard Chartered Bank
Liverpool Football Club and Standard Chartered Bank have announced an extension to their partnership for a further four years.
Why did Adidas stop sponsoring Liverpool?
“The gap between their performance on the field and what the number should be is not in balance,” Hainer told Bloomberg. “Then we said: ‘OK we will not do it’. That’s the end of the story. It all depends on the success and the effort and the popularity, the exposure on TV, revenue you can generate by merchandising.
Is Coca-Cola Liverpool’s new sponsor?
The Premier League club, Liverpool FC, has announced a new sponsorship association with the famous beverage brand, Coca-Cola.
Who’s Liverpool’s biggest rival?
Liverpool is one of English soccer’s oldest teams, and over the years they have accumulated a number of rivalries. Their biggest beef lies with regional foe Manchester United, though they also have long standing rivalries with Premier League mates Everton, Chelsea, Tottenham Hotspur, Manchester City, and Arsenal.
Why did New Balance stop sponsoring Liverpool?
Liverpool FC does not have to continue its multimillion-pound sponsorship deal with New Balance after a judge recognised it could not match Nike’s offer to use “global superstar athletes” to promote its merchandise.
How many sponsors do Liverpool have?
Liverpool have 28 other partners listed on their official website, including kit manufacturer Nike, training sponsors AXA and shirt-sleeve sponsor Expedia.
Did Rihanna want buy Liverpool?
Pop princess Rihanna had such a good time at the World Cup, she wants to buy a football club – and reports say Liverpool FC are her number one choice. The singer spent the summer tweeting her views on matches from Brazil, attending the final and sharing pecks on the cheek with members of Germany’s victorious side.
Why do Liverpool fans not buy the Sun?
Coverage of the 1989 Hillsborough disaster by the British tabloid The Sun led to the newspaper’s decline in Liverpool and the broader Merseyside region, with organised boycotts against it. The disaster occurred at a football match between Liverpool and Nottingham Forest.
When did Candy stop sponsoring Liverpool?
1992
Candy ended their reign as sponsor with an FA Cup, as Liverpool beat Sunderland 2-0 in the 1992 FA Cup Final. Following the end of Candy’s sponsorship deal in 1992, Liverpool teamed up with Carlsberg to create one of the most recognisable shirt sponsors in the modern football era.
Does nivea still sponsor Liverpool?
Liverpool FC and NIVEA MEN have extended their long-standing partnership for a further three years. The number one men’s skincare brand in the UK* has partnered with LFC since 2015, and the 2022-23 season will mark an eight-year association with the Reds.
Why did Carlsberg stop sponsoring Liverpool?
Carlsberg said in a statement that it and the club had held “very fair and amicable” talks over the past six months, but were unable to agree on terms of renewing the contract.
Is Nike a sponsor of Liverpool?
Liverpool also have a kit supplier deal with Nike which currently stands at £30m-per-season. The agreement with the American sportswear giant also sees the Reds receive 20 per cent from global sales of Nike/Liverpool merchandise, which is believed to raise the value of the deal closer to the £60m-£70m mark.
Are Liverpool still sponsored by AXA?
A meaningful partnership
For both Liverpool FC and our customers, our ambition is to be the partner giving the confidence to go further. This collaboration also embodies AXA’s brand promise ‘Know You Can’ as well as is fully aligned with Liverpool FC’s anthem, ‘You’ll Never Walk Alone’.
Who is Adidas biggest sponsor?
Messi, Pogba, Salah & list of brand’s partners. From David Beckham to Lionel Messi via Zinedine Zidane and Mohamed Salah, German sportswear giant Adidas has always been associated with some of the biggest names in football.
Why did Nike stop sponsoring Manchester United?
UPDATED WITH STATEMENT FROM NIKE 17:20pm: Nike has ended its 13-year kit supply deal with Manchester United due to the price of signing a new contract, lining the path for rival Adidas to take over.
When did Carlsberg stop sponsoring Liverpool?
The deal with Carlsberg was agreed in 1992 and ended in 2010, thereby bringing to an end the longest shirt sponsorship in English footballing history.
What is the new Coca-Cola logo?
Inspired by its representation on Coca-Cola’s iconic packaging, the “Hug” logo lifts the curved Coca-Cola trademark on the bottle and can labels to provide a visual signature that will embrace and frame moments of magic across Coca-Cola’s communications.