Standard Chartered Bank.
Liverpool have announced a new four-year extension to their shirt sponsorship deal with Standard Chartered Bank. The Athletic understands that the deal represents a significant increase on the current £40 million a year contract. It will start in the summer of 2023 and continue until the end of the 2026-27 season.
Who are Liverpool’s main sponsor?
Standard Chartered
Liverpool have announced a four-year extension of the their partnership with Standard Chartered, keeping the financial services firm as the English soccer giants’ main shirt sponsor until 2027.
Did Liverpool change sponsor?
Liverpool have extended their shirt sponsorship deal with bank Standard Chartered until 2027. The previous agreement between the two parties had been due to expire in May 2023, and Liverpool had held talks with cryptocurrency firms in recent months about potentially taking over from next year.
Are Liverpool still sponsored by Carlsberg?
But after 18 years on the front of the shirt the partnership did not end there. In fact, Carlsberg remain an official sponsor of the Merseyside club to this day, making it the longest standing partnership in the Premier League.
What does AXA mean for Liverpool?
A meaningful partnership
This collaboration also embodies AXA’s brand promise ‘Know You Can‘ as well as is fully aligned with Liverpool FC’s anthem, ‘You’ll Never Walk Alone’. It is built on shared values: both AXA and Liverpool FC work with integrity and courage, having strong moral and ethical principles.
Is Coca-Cola Liverpool’s new sponsor?
The Premier League club, Liverpool FC, has announced a new sponsorship association with the famous beverage brand, Coca-Cola.
Why did Adidas stop sponsoring Liverpool?
“The gap between their performance on the field and what the number should be is not in balance,” Hainer told Bloomberg. “Then we said: ‘OK we will not do it’. That’s the end of the story. It all depends on the success and the effort and the popularity, the exposure on TV, revenue you can generate by merchandising.
Why do Liverpool fans not buy the Sun?
Coverage of the 1989 Hillsborough disaster by the British tabloid The Sun led to the newspaper’s decline in Liverpool and the broader Merseyside region, with organised boycotts against it. The disaster occurred at a football match between Liverpool and Nottingham Forest.
Why did New Balance stop sponsoring Liverpool?
The new deal was worth £30m-a-year, which was £10m less than their deal with New Balance. Important, NB had a clause in their contract that allowed them to renew as long as they matched a competitors offer. Which they did. Liverpool, though, wouldn’t allow it and this led to a court case later that year.
When did Candy stop sponsoring Liverpool?
1992
Candy ended their reign as sponsor with an FA Cup, as Liverpool beat Sunderland 2-0 in the 1992 FA Cup Final. Following the end of Candy’s sponsorship deal in 1992, Liverpool teamed up with Carlsberg to create one of the most recognisable shirt sponsors in the modern football era.
What is candy Liverpool sponsor?
Candy were the shirt sponsor of English club Liverpool between 1988 and 1992, debuting in the 1988 FA Charity Shield which they won 2–1 against Wimbledon, and remembered as the sponsors when Liverpool won the league in 1990, and during the Hillsborough disaster of 1989.
Why did Carlsberg stop sponsoring Liverpool?
Carlsberg said in a statement that it and the club had held “very fair and amicable” talks over the past six months, but were unable to agree on terms of renewing the contract.
Does Standard Chartered still sponsor Liverpool?
Liverpool/London – Liverpool Football Club, Liverpool Football Club Women and Standard Chartered Bank are pleased to announce a four-year extension to their main sponsor agreement, taking the Bank’s partnership with the Club through to the end of the 2026/27 season, including improved investment in LFC Women.
What does Bosh mean in Liverpool?
Definition of bosh
: foolish talk or activity : nonsense —often used interjectionally.
Why is the Liverpool logo a bird?
The club initially took up the city of Liverpool’s coat of arms as its emblem. The design features the Roman god of freshwater and the sea, Neptune, and the Greek god and messenger of the sea, Triton. They flank two Liver birds, or cormorants, while the Latin phrase below reads “God hath granted us this ease”.
Why is the Liverpool cop called the cop?
Spion Kop – or Spioenkop in South African. When Liverpool FC was building their new stand of cinder and brick in 1906, a local sports editor named Ernest Edwards noted that the new stand looked similar to the battlefield that many local men had died at. Therefore, he named it the Spion Kop.
What is the new Coca-Cola logo?
Inspired by its representation on Coca-Cola’s iconic packaging, the “Hug” logo lifts the curved Coca-Cola trademark on the bottle and can labels to provide a visual signature that will embrace and frame moments of magic across Coca-Cola’s communications.
How much is Liverpool’s deal with Coca-Cola worth?
It is thought to be worth more than £50 million annually to the Reds. LFC’s home uniform contains the branding in both white and yellow. And for one match per season, Standard Chartered switches out its logo for a different charity. It is actively raising money and awareness.
When did Carlsberg stop sponsor Liverpool?
The deal with Carlsberg was agreed in 1992 and ended in 2010, thereby bringing to an end the longest shirt sponsorship in English footballing history.
Is Liverpool Adidas or Nike?
Liverpool also have a kit supplier deal with Nike which currently stands at £30m-per-season.
Why did Nike stop sponsoring Man Utd?
Nike have ended their sponsorship of Manchester United forward Mason Greenwood after he was arrested and subsequently released on police bail. The 20-year-old was arrested at the end of January on suspicion of rape and assault of a woman.